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Notes on physical-space data

How we measure what people actually see and do in stores and exhibition halls, and what those numbers help decide.

High angle view of a large international exhibition hall, with visitors moving between an open corporate booth and demo areas in the center
Measurement guides

How to report overseas trade show booth performance to headquarters in numbers

Even costly overseas trade shows often end with a report of visitor estimates and photos. Based on the approach used at Roche and LG Electronics events, here is how to record booth performance in numbers measured on the same basis.

7 min read
At dusk, a vertical sign beside the entrance of a wagyu restaurant plays footage of marbled beef, a small slim camera sits on top of the screen, and a passerby slows to look at it
Measurement guides

How to tell whether storefront signage brings shoppers inside

6 min read
View from inside a store toward its glass door entrance, with shoppers walking in from the street
Measurement guides

Why transaction counts cannot tell you how many people came into your store

5 min read
A small slim camera on top of a promotional display in a supermarket aisle, with a shopper carrying a basket walking past
Measurement guides

How to check promotional display performance before sales come in

6 min read
Inside a white exhibition booth, a small slim camera sits on top of a wall display while visitors move between exhibits
Measurement guides

Measure the response to each exhibit, not just total visitors

6 min read
Late afternoon on a wide sidewalk in front of an empty ground floor retail unit downtown, with people walking in both directions
Measurement guides

Why to measure foot traffic at a site before you open there

6 min read
Inside a drugstore with an existing CCTV camera in the ceiling corner, shoppers browse shelves and a promotional display
Measurement guides

How to use security CCTV to decide store layout

6 min read
A slim camera mounted above a self-checkout screen, with a shopper seen from behind paying by card
Measurement guides

The one thing checkout data leaves out: who bought it

5 min read
Shoppers pass a digital signage screen at the end of a supermarket aisle while one shopper turns to look at it
Measurement guides

In-store signage ads: Pass count vs Attention count

6 min read