Measure discovery and trial by category and brand display
Follow the observable path from product discovery to display approach, tester-zone dwell, and engagement.
Operating questions
Questions for merchandising and category teams
- 01
Which categories have low dwell or product engagement relative to traffic?
- 02
Do new-product, brand, and tester displays create discovery and approach?
- 03
Can brand partners receive consistent reporting on display attention and tester engagement?
The discovery journey that sales data misses
Sales show the outcome, not which category a shopper discovered, which brand display they approached, or how long they stayed in a tester zone.
How it's measured
The camera setup depends on whether you measure signage, the storefront, or the full store. The pilot checks camera angles and data quality.
Slim Camera + AI Box
Attention at close range, including signage and shelves
SpaceVision IP Camera + AI Box
New camera coverage for storefront, zone and journey measurement
Existing IP Camera + video processor
Traffic, dwell and spatial analysis using store CCTV
The setup, unit count and measurable area are confirmed after checking camera angle and resolution, occlusion, lighting and the store network.
Attention Funnel
Pass → attention → dwell & engagementWhat you measure
Dwell across skincare, color cosmetics, haircare, wellness, and other categories
Attention and viewing time at brand bays, shop-in-shops, and feature displays
Observable stops, approaches, dwell, and interaction near testers
Attention and dwell relative to traffic at launches and pop-ups
Changes in category traffic by day and hour
Broad shopper composition, de-identified and aggregated
Where it's used
Use discovery and trial behavior for category merchandising, brand-partner reporting, and launch execution.
Adjust category and brand-display space to shopper response
Report display attention and tester-zone engagement to brands
Compare attention, approach, and dwell before and after a launch
Measure it in your store
Start with a 2–3 month pilot configured for your site.