// APPLICATIONS · ELECTRONICS

Measure attention, dwell, and hands-on use by demo product

Compare how shoppers discover, approach, and interact with products across experiential spaces and categories.

Operating questions

Questions for merchandising and store-experience teams

01
Which demo products move from attention to approach, dwell, and hands-on use?
02
Which categories and dayparts create the highest demand for product experience?
03
Did engagement improve after a product reset or experience-zone change?

The product-experience journey that sales data misses

Sales show the outcome, not which demo product drew attention, how long shoppers stayed, or whether they tried it hands-on.

How it's measured

The camera setup depends on whether you measure signage, the storefront, or the full store. The pilot checks camera angles and data quality.

Slim Camera + AI Box

Attention at close range, including signage and shelves

SpaceVision IP Camera + AI Box

New camera coverage for storefront, zone and journey measurement

Existing IP Camera + video processor

Traffic, dwell and spatial analysis using store CCTV

The setup, unit count and measurable area are confirmed after checking camera angle and resolution, occlusion, lighting and the store network.

Attention Funnel

Pass → attention → dwell & engagement

100%

Experience-zone pass

Passed the demo products or experience zone.

38%

Product glance

Looked toward a specific demo product.

17%

Product attention

Looked at the product for a sustained threshold.

9.4%

Product approach

Moved closer to the demo product.

6.9%

Experience dwell

Stayed in front of the product for a measured period.

2.3%

Hands-on

Showed an observable touch or operation of the product.

What you measure

Demo-product attention

Attention and viewing time for each interactive demo or display

Hands-on engagement

Observable approach, dwell, touch, and operation near demo products

Experience-zone dwell

Dwell time and short-versus-sustained visit bands by zone

Category traffic

Traffic and approach across mobile, computing, TV, audio, and appliances

Experience demand by daypart

Changes in traffic and engagement by day and hour

Shopper mix

Broad shopper composition, de-identified and aggregated

Where it's used

Use product and experience-zone behavior for demo planning, brand reporting, and service coverage.

Demo & experience-zone planning

Place products and interactive demos around actual engagement

Brand & vendor reporting

Share product-level attention, dwell, and hands-on metrics

Service coverage

Staff the categories and dayparts with the highest experience demand

Example applications. Actual outcomes vary by store and operation.

Measure it in your store

Start with a 2–3 month pilot configured for your site.