An illustrative view. In practice no footage is stored, and no one is identified or re-identified.
Confirming the target customers came, and lifting visits 35%
Entrance measurement showed who actually walked in during events, lifting target-segment visits 35%. Over 15 months it captured 96% of entries.
Target-segment visits during events
Entry data capture rate
Continuous measurement
Events ran often, but nobody knew who came
Megatek, Albania's largest DIY hypermarket, carries more than 55,000 products across home improvement, furniture, and building materials at its Tirana flagship. It ran events regularly to draw specific customer segments, but had no way to confirm whether those segments actually walked in. With no entry counts and no visitor mix, event performance came down to instinct.
Entries measured anonymously at the store door
SpaceVision installed a measurement camera at the store entrance every customer passes, recording entries during events and on ordinary days alike. On-device processing estimates anonymous gender and age for each entry and splits the data by hour, weekday, and event period to compare against normal traffic. Video is processed inside the on-site device and erased immediately; only anonymous aggregates leave the store.
Events rescheduled around who actually showed up
Fifteen months of continuous measurement gave Megatek a verified visitor mix for every event. Entrance measurement captured 96% of entries, and refining events against those numbers lifted target-segment visits 35% during event periods. With a long baseline in place, offline marketing performance can now be read as a trend.
Entrance data became the basis for offline marketing performance
Event verification
Check the real visitor mix at every event to see whether the intended segment came.
Scheduling
Use verified visit data to refine events and grow target-segment attendance.
Trend reading
Read visit trends against a baseline built over more than 15 months.
Want the same data for your space?
Tell us the space and the period you want measured, and we will map out which metrics we can deliver first.