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Measure footfall and store entry across the property

Connect center traffic, common-area flow, storefront traffic, store entry, and pop-up activation performance.

Operating questions

Questions for asset management and leasing teams

01
Which floors and zones draw footfall but produce low tenant-store entry?
02
Did a pop-up or event create incremental traffic and dwell versus the baseline?
03
Can storefront traffic and entry rate be reported consistently to tenants?

Center performance that tenant sales cannot explain

Tenant sales do not show common-area flow, footfall by floor and zone, storefront traffic, or store-entry rate.

How it's measured

The camera setup depends on whether you measure signage, the storefront, or the full store. The pilot checks camera angles and data quality.

Slim Camera + AI Box

Attention at close range, including signage and shelves

SpaceVision IP Camera + AI Box

New camera coverage for storefront, zone and journey measurement

Existing IP Camera + video processor

Traffic, dwell and spatial analysis using store CCTV

The setup, unit count and measurable area are confirmed after checking camera angle and resolution, occlusion, lighting and the store network.

Attention Funnel

Pass → attention → dwell & engagement

100%

Common-area traffic

Moved through a floor or zone in the common area.

38%

Storefront traffic

Passed in front of a tenant storefront.

17%

Storefront glance

Looked toward the store or storefront content.

9.4%

Storefront approach

Moved closer to the store entrance.

6.9%

Store entry

Crossed the boundary into the store.

2.3%

In-store dwell

Stayed inside the measured store area for a measured period.

What you measure

Footfall by floor & zone

Traffic volume and daypart patterns across the property

Common-area flow

Actual paths through corridors, atriums, and escalator landings

Storefront traffic & entry rate

Pass-by traffic and entry rate at tenant storefronts

Pop-up & event activation

Changes in traffic, approach, and dwell versus the baseline

Underused spaces

Common-area locations with persistently low traffic and dwell

Visitor mix

Broad visitor composition, de-identified and aggregated

Where it's used

Use center and storefront metrics for common-area activation, tenant reporting, and leasing.

Common-area activation

Test pop-ups, amenities, and signage in underused spaces

Tenant reporting

Report storefront traffic, entry, and dwell on a consistent basis

Leasing & tenant mix

Use floor and zone footfall to support leasing and tenant-mix decisions

Example applications. Actual outcomes vary by space and operation.

Customers

COEX

Automated reports replaced manual counts, covering 132K verified visitors and more than three engagement metrics per sponsor.

Read case →

Measure it in your space

Start with a 2–3 month pilot configured for your site.