Measure shopper behavior by category and display
Compare aisle traffic, end-cap attention, category dwell, and shopper paths across stores.
Operating questions
Questions for category and store-operations teams
- 01
Which categories have low dwell or shelf engagement relative to traffic?
- 02
Which end caps and promotional displays create attention and approach?
- 03
Did shopper paths and category dwell change after a merchandising reset?
In-store behavior that POS does not capture
POS records the sale, not the aisle traffic, category dwell, shelf approach, or shopper path that came before it.
How it's measured
The camera setup depends on whether you measure signage, the storefront, or the full store. The pilot checks camera angles and data quality.
Slim Camera + AI Box
Attention at close range, including signage and shelves
SpaceVision IP Camera + AI Box
New camera coverage for storefront, zone and journey measurement
Existing IP Camera + video processor
Traffic, dwell and spatial analysis using store CCTV
The setup, unit count and measurable area are confirmed after checking camera angle and resolution, occlusion, lighting and the store network.
Attention Funnel
Pass → attention → dwell & engagementWhat you measure
Dwell time in fresh, center-store, beverage, household, and other categories
Attention and viewing time captured by promotional displays
Actual paths from the entrance through aisles, categories, and displays
Changes in category traffic by day, hour, and trading period
Observable stops, approaches, dwell, and interaction near a shelf
Broad shopper composition, de-identified and aggregated
Where it's used
Use category behavior for space allocation, promotional-display evaluation, and store execution.
Adjust category and fixture space to actual dwell and shopper paths
Compare end-cap and feature-display attention before and after a reset
Plan replenishment and staffing around traffic by daypart
Measure it in your store
Start with a 2–3 month pilot configured for your site.