An illustrative view. In practice no footage is stored, and no one is identified or re-identified.
132,000 visitors counted automatically instead of by hand
Automating 132,000 visitor counts and more than three engagement metrics per sponsor replaced exhibition reports that people had been counting by hand.
Visitors counted automatically
Engagement metrics per sponsor
Over 200 exhibitions a year, and visitors counted by hand
Opened in 1979, COEX is the center of Korea's MICE industry, running more than 200 exhibitions and over 2,500 international conferences a year across 36,000 square meters. Yet visitors were counted by hand, and those estimates went straight to organizers. With no evidence of sponsor exposure either, labor costs stayed high while confidence in the data stayed low.
Visitors, mix, and sponsor engagement measured hall-wide
SpaceVision installed EventVision across COEX exhibition halls and sponsor ad placements. It continuously measures visitor counts, anonymous demographic mix, and sponsor ad engagement for each exhibition. Video is processed inside the on-site device and erased immediately; only anonymous aggregates leave the venue.
Manual tallies became automated, continuous measurement
132,000 visitors were counted automatically, and more than three engagement metrics were recorded for each sponsor. Automated counts by gender and age replaced manual tallies, and organizers and sponsors now receive exhibition reports carrying exposure and attention metrics.
Measured data became the basis for exhibition reporting
Proof of exposure
Prove sponsor ad exposure and attention with measured data.
Automated reporting
Send organizers and sponsors automated exhibition reports instead of manual estimates.
Cost and trust
Cut labor cost while raising the credibility of the data.
Want the same data for your space?
Tell us the space and the period you want measured, and we will map out which metrics we can deliver first.