Proving whether a pop-up paid off, zone by zone, for brand clients
Reporting footfall, dwell, and engagement by zone was followed by a 43% increase in bid conversion and a 30% increase in client renewals.
Bid conversion rate
Client renewal rate
No data to answer whether a pop-up was worth it
ValuePoint is Korea's leading PoP display group, with more than 1,200 installations across top retail chains and F&B brands including Starbucks, Nongshim, and OB. When major clients invested in a pop-up, they wanted to know the return: which zone held attention, where traffic peaked, whether it was worth it. ValuePoint had no answer. There was no visibility into dwell time or engagement by zone, no way to prove ROI to brand clients after a deployment, and every high-investment pop-up closed with no performance data to back the next brief.
Measured footfall, dwell, and engagement by zone, hour by hour
SpaceVision deployed Spatial Analysis at pop-up stores and brand activation spaces. The system measures footfall, zone dwell time, and content engagement per zone by hour, running on device with no video stored and no personal information retained, fully non-biometric and GDPR-aligned by design. Every activation gained an independent, verified read on how visitors moved through the space and which zones actually earned attention.
Post-activation reports lifted bid conversion and client renewals
Post-activation reports include footfall, dwell, engagement, and investment performance by zone. After ValuePoint began using the reports in proposals and renewals, bid conversion rose 43% and the client renewal rate improved 30%.
Zone-level performance became the basis for pop-up investment calls
Attribution
Proves which zones held attention and where traffic peaked with data.
Renewals and bids
Backs the next brief with performance reports, lifting bids and renewals.
Positioning
Moves from display vendor to a data-capable partner.