Put a number on the location
A wireless measurement kit counts foot traffic in front of candidate sites and storefronts, by hour and by profile.
Before and after measurement
Site Analysis replaces gut-feel judgments about a location with measured traffic, time patterns, and demographic profiles.
- Site decisions from a few site visits
- Traffic estimated by feel and experience
- Day and hour swings are guesswork
- Foot traffic counted around the clock
- Day-of-week and hourly patterns as graphs
- Gender and age profile included
Turns pre-opening questions into measurements
Before you sign, before you open, before you relocate. Whenever a location decision comes up, it produces numbers on the same basis.
Check a site's real foot traffic by day and hour before signing.
Landlords and developers explain a space's traffic value with numbers.
The shorter the stay, the more the traffic evidence matters.
Measure traffic in front of an existing store to know the denominator of entry rate.
Ground opening hours and staffing in measured peak and quiet hours.
Move the kit between sites and measure them all the same way.
Converts street flow into location data
Frames from the wireless cameras are processed and discarded in the on-site edge analyzer. What remains is hourly traffic and profile statistics, reassembled into pattern graphs and site comparisons.
Compact cameras mounted on glass or awnings capture the street flow. Angled placement improves profile accuracy.
Processes and discards frames on site. Video never leaves the location.
Only aggregate numbers go to the console over the site's connection — Wi-Fi or LTE. Updates every few hours.
A self-install kit arrives by courier — wireless cameras and an edge analyzer.
Mount it on glass or an awning, plug in the power, done. A manual is included; the kit connects over the site's internet — existing Wi-Fi or an LTE router.
Watch statistics update every few hours in the web console.
What you learn
Site Analysis reads the quality of a location. How many people pass the spot in a day, when it peaks and when it empties, and who is walking by. It builds hourly traffic, day-of-week patterns, and a gender-age profile on one consistent basis — location data you can use to compare candidate sites.
Counts people passing the site, by direction and by hour.
See how weekdays differ from weekends, mornings from evenings.
Gender and age distribution of the people walking by.
Compare candidate sites with numbers measured the same way.
From a few days to several months
Set the period to match the question. The same kit covers quick comparative reads and seasonal checks.
Mount it so the flow you care about is in view. Mounting and power are the whole install.
Watch the numbers accumulate in the console. There is rarely a reason to revisit the site.
When the measurement ends, collect the kit and install it at the next site — same basis, next candidate.
No construction — start measuring the day it arrives
Start measuring with a single kit, then collect it and move on to the next candidate site.
Receive it, mount it, plug it in. No construction work.
An angled viewpoint, not head-on, improves gender and age measurement accuracy.
Frames are processed and discarded on site. Only numbers leave.
Original video is processed on-site, and only the required de-identified data is transmitted.
Frequently asked
Q1What does it need to run on site?+
An internet connection — existing Wi-Fi works well, and an LTE router is a good fit where there is no line. No wiring work is required.
Q2How is it powered?+
Mains power is required — a standard outlet is enough. We help confirm power availability before installation.
Q3Who installs it?+
It is designed as a self-install kit. Follow the included manual — mounting and power are all there is — and we support you remotely if needed.
Q4Is it a problem to film passers-by?+
Frames are processed and discarded inside the on-site edge analyzer. No video leaves the site, no one is identified, and only aggregate counts remain.
Q5How long should we measure?+
To capture day-of-week patterns we recommend about a week. To track seasonal swings or changes in the surrounding trade area, a longer measurement over several months is the better fit. With multiple candidate sites, you can also move the kit and measure them one after another.
Installations
A wireless measurement kit on the sidewalk in front of a station-front franchise store turned foot traffic and demographics into evidence for the client's next-business decision.
Measure the site you are considering
A self-install kit — a few days of measurement gives you grounds to decide.