Toko Sekiyu
Verified case
CASE41
Toko Sekiyu
Site Analysis / Site validationIchihara, Chiba, Japan

Before choosing the next business, they measured the sidewalk first

A wireless measurement kit on the sidewalk in front of a station-front franchise store turned foot traffic and demographics into evidence for the client's next-business decision.

3,200+01

Daily passers-by in front of the store

32%02

Share of traffic aged 10–29

6 PM03

Weekday traffic peak

01Foot traffic
02Time patterns
03Demographics
04Format review

They sensed it was a good location — but had no numbers to back it up

Toko Sekiyu operates a rent-a-car franchise location in front of a railway station in Ichihara, Chiba. The team could feel the potential of the station-front spot, but had no data on how many people actually pass the store, when they pass, or who they are. As the company explored diversifying into a new business at the same location, it needed a way to evaluate the site with measurements rather than intuition.

A wireless kit covering the entire storefront sidewalk, installed in half a day

SpaceVision installed a Site Analysis wireless measurement kit positioned so the entire sidewalk in front of the store falls within view. The camera was clamp-mounted to the facade and connected to the store's network, with measurement running within half a day. Every frame is processed and discarded in the on-site edge analyzer — only aggregate numbers reach the console, and no passer-by is ever identified.

A location judged by feel became hour-by-hour data

The sidewalk in front of the store began accumulating as hour-by-hour data. More than 3,200 people pass the store on an average day, weekday traffic peaks around 6 PM, and people aged 10–29 account for roughly a third of all traffic. The hypothesis that student traffic is strong was confirmed by measurement, and the review of youth-oriented business formats now proceeds on data. When the measurement ends, the kit can be collected and redeployed to compare other candidate sites on the same basis.

Measured traffic data became the starting point for the next-format review

01

Site decisions

Around-the-clock measured traffic replaces a handful of site visits.

02

Format review

Age and gender profiles narrow down which business fits the spot.

03

A repeatable basis

The same measurement can be repeated at other candidate sites.

Site Analysis