Toko Sekiyu
Case study

An illustrative view. In practice no footage is stored, and no one is identified or re-identified.

Toko Sekiyu
Outside foot traffic / Site validationIchihara, Chiba, Japan

Before choosing the next business, we measured the traffic outside

A wireless measurement kit on the sidewalk in front of a station-front franchise store measured the traffic and demographic mix behind the next business-line decision.

3,200+01

Daily average storefront traffic

32%02

Share of traffic aged 10-29

18:0003

Weekday traffic peak

01Foot traffic
02Time-of-day pattern
03Demographic mix
04Business-line review

A good location by instinct, with no numbers behind it

Toko Sekiyu runs a car-rental franchise outside a railway station in Ichihara, Chiba. The team could feel the potential of a station-front location, but had no data on how many people actually passed, when they came, or who they were. Reviewing a new business line for the same site, they needed to assess it on measurement rather than instinct.

A wireless kit covering the full storefront, up in half a day

SpaceVision installed a wireless measurement kit framing the full sidewalk in front of the store. The camera was clamped to the building facade and connected to the store network, with measurement running within half a day. Video is processed inside the on-site device and erased immediately; only anonymous aggregates leave the site.

Traffic once guessed at is now hourly data

More than 3,200 people pass the storefront on an average day, the weekday peak sits around 18:00, and roughly a third of all traffic is aged 10 to 29. With the assumption of heavy student traffic now supported by measurement, the review of a next business line aimed at younger customers is running on data. When measurement ends, the kit is recovered and repeated at other candidate sites on the same terms.

Measured traffic became the starting point for the next business line

01

Site judgement

Assess a location on 24-hour measured traffic instead of a few site visits.

02

Business-line review

Narrow the options for the site using the age and gender mix passing it.

03

A repeatable basis

Run the same measurement at other candidate sites on identical terms.

Outside foot traffic
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