An illustrative view. In practice no footage is stored, and no one is identified or re-identified.
Exhibition data use from 12% to 89%, pilot to annual contract
EventVision was deployed at flagship events among Roche's 300-plus exhibitions a year. Exhibition data utilization rose from 12% to 89%, and the pilot became an annual contract.
Data utilization (up from 12%)
Engagement metrics per event
Measured across six global exhibitions
300 exhibitions a year, and no way to measure them
Roche, a global pharmaceutical and diagnostics company, presents its products at more than 300 exhibitions a year, but had no way to measure how they performed. All that remained of who visited a booth and what they responded to were estimates and manual tallies. Without evidence, the exhibition budget was hard to explain and harder to defend.
Attention, dwell, and engagement measured at flagship events
Rather than all 300-plus exhibitions, SpaceVision deployed EventVision at selected flagship booths. Visitor attention, dwell time, and zone-level engagement were measured at events including the EASD congress in Vienna and EuroMedLab in Brussels. Video is processed inside the on-site device and erased immediately; only anonymous aggregates leave the venue.
Measured performance turned the pilot into an annual contract
Roche raised exhibition data utilization from 12% to 89% and captured more than six engagement metrics per event across six global exhibitions in ten countries. On that basis the pilot became an annual contract.
Under a formal partnership, the two companies are extending measurement into zone attention, dwell, journeys, demographic mix, engagement, and conversion.
Measured data became the basis for exhibition operations and investment
Grounds for budget
Explain next year's exhibition budget from measured performance.
Event comparison
Compare performance across exhibitions to make each one better than the last.
Wider measurement
Extend into zone attention, dwell, journeys, demographic mix, and conversion.
Want the same data for your space?
Tell us the space and the period you want measured, and we will map out which metrics we can deliver first.