Measure attention, dwell, and engagement at the flagship events of a 300-exhibition program
SpaceVision deployed Vision AI at the flagship events of Roche's 300-plus exhibition program. Data utilization rose from 12% to 83%, and the pilot became an annual contract.
Data utilization (up from 12%)
Engagement metrics per event
Countries · 6 global exhibitions
300 exhibitions a year, and no way to measure them
Roche promotes its pharmaceutical and diagnostic portfolio through more than 300 exhibitions a year. Estimates and manual tallies were the only record of booth visitors and engagement, so the team could not compare events or support budget decisions with consistent metrics.
Non-biometric attention, dwell, and engagement measurement at flagship events
Rather than covering all of Roche's 300-plus exhibitions, SpaceVision deployed Vision AI at selected flagship booths, including the EASD annual meeting in Vienna and the EuroMedLab congress in Brussels. At these events the system measures visitor attention, dwell time, and engagement by zone using non-biometric methods without storing personal data.
Measured results turned the pilot into an annual contract
Roche increased exhibition data utilization from 12% to 83% and captured six or more engagement metrics per event across ten countries and six global exhibitions. The measured results supported the move from pilot to annual contract.
Under the partnership, SpaceVision and Roche are expanding the measurement scope to zone-level attention, dwell, movement paths, demographics, engagement, and conversion.
Measured data became the basis for running and investing in exhibitions
Budget justification
Defend each exhibition budget with performance measured at the events we cover.
Event-to-event comparison
Compare results per event to make each exhibition better than the last.
Expanding measurement
Widen coverage to zone attention, dwell, movement paths, demographics, and conversion.