MiNORASU
Case study

An illustrative view. In practice no footage is stored, and no one is identified or re-identified.

MiNORASU
Doorway entries / Storefront conversionCentral Tokyo, Japan

Data from one test store confirmed a six-store rollout

Measuring storefront traffic, attention, and entry conversion confirmed that signage brings people in, turning a one-store test into a six-store rollout.

6 stores01

Rollout confirmed after the test data was verified

99.9%02

Uptime through the measurement period

01Traffic
02Attention
03Entry
04Conversion

No way to measure what the storefront was doing

MiNORASU, a real-estate agency in central Tokyo, had no way to measure what its storefront was doing. The team assumed signage brought more people in, but had no grounds to say which content actually led to an entry. Whether to add signage in more stores came down to impression rather than data.

Two cameras measuring attention and entry per display

SpaceVision installed two measurement cameras covering the full storefront and its promotional displays. They measure traffic, attention rate, and entry conversion by display and by hour, linking anonymously who passed, who stopped to look, and who came in. Video is processed inside the on-site device and erased immediately; only anonymous aggregates leave the store.

Verified performance turned one test into six stores

The storefront traffic, attention, and entry-conversion data confirmed a rise in visits after the signage went in. Measurement held 99.9% uptime throughout. On that basis MiNORASU expanded from a single test store to six.

Measured storefront performance became the basis for the rollout decision

01

Linking visits

See which displays and which content actually lead to people coming in.

02

Rollout decisions

Weigh traffic, attention, and entry conversion to decide signage store by store.

03

Scheduling

Compare performance by display and by hour to rebuild the storefront content.

Doorway entries
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