An illustrative view. In practice no footage is stored, and no one is identified or re-identified.
Do post-opening promotions actually bring people in?
Storefront traffic, attention, and store entry measured as one funnel, confirming whether post-opening promotions actually turn into visits.
Weekly storefront traffic
Entry conversion from storefront traffic
Largest age group in the morning
No way to tell what storefront promotion achieved
JanJan, an entertainment chain in Suginami, Tokyo, uses signage at its Minami-Asagaya storefront to announce the store and new machines after opening. But there was no way to know how many people passed that promotion, how many stopped to look, and how many actually came in. Without that, changing content or displays gave no signal of what had improved.
Two cameras linking passers-by to people who walked in
SpaceVision installed two cameras: one at the storefront signage, one at the entrance. The first measures traffic and attention in front of the screen, the second measures entries, linking storefront traffic through to entry as a single funnel. Video is processed inside the on-site device and erased immediately; only anonymous aggregates leave the store.
Storefront activity now reads as an entry conversion rate
A baseline emerged: more than 9,400 people pass the storefront each week, and 3.8% of them come in. The hourly mix surfaced too. Weekday mornings skew to visitors aged 60 and over while younger groups rise toward the evening, giving grounds to schedule signage content differently by time of day.
The hourly visitor mix became the basis for content scheduling
Conversion measurement
Read promotion performance as entries over storefront traffic, with a real denominator.
Content scheduling
Adjust signage content to the age and gender mix in each time slot.
A basis across stores
Repeat the same measurement at other locations to compare store against store.
Want the same data for your space?
Tell us the space and the period you want measured, and we will map out which metrics we can deliver first.