An illustrative view. In practice no footage is stored, and no one is identified or re-identified.
Adding who bought it to what was sold
Every transaction now carries an anonymous buyer mix, with 99.9% of demographic data captured at the moment of payment.
Transactions carrying an anonymous buyer mix
Demographic data captured at payment
Continuous buyer-mix history
POS knew what sold, never who bought it
SeumTech supplies POS and store-management software to hundreds of supermarket chains nationwide. The system knew exactly what sold, but nothing about who bought it. Customer mix was visible only for membership holders, and there was no evidence that the checkout screen carried any ad value.
An anonymous mix estimated on-device at the moment of payment
SpaceVision installed ScreenVision at supermarket checkouts. On-site devices estimate an anonymous age band and gender at the moment of payment for each transaction, building a continuous buyer-mix record without storing any face. Video is processed inside the on-site device and erased immediately; only anonymous aggregates leave the store.
Customers outside the membership came into the data
Every transaction now carries an anonymous buyer mix, and 99.9% of demographic data is captured at the moment of payment. With more than ten months of continuous buyer-mix data behind it, SeumTech can give retail clients transaction and buyer data as one combined view.
Buyer mix became a new baseline for POS data
Wider coverage
See beyond membership holders to non-members, as an anonymous mix.
Combined data
Give retail clients transaction data and buyer mix together.
Grounds to differentiate
Back the ad value of the checkout screen with mix data.
Want the same data for your space?
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