Megabox
Case study

An illustrative view. In practice no footage is stored, and no one is identified or re-identified.

Megabox
Screen-front attention / Cinema ad verificationSouth Korea

Who saw which ad, proven across 96% of all screenings

Matching entry timestamps to ad screening times (94% match rate) connected audiences to the ads they saw. 96% of all screenings now carry verified data.

94%01

Entry-timestamp match rate

96%02

Screenings carrying verified data

01Entry
02Attention
03Screening match

They knew the audience was in the room, not who saw the ad

Megabox is a leading Korean cinema chain with 115 theaters and 767 screens nationwide. It knew audiences were in the room, but could not verify who among them saw the ad. With no way to connect ticket sales to ad exposure, arguing premium rates to advertisers was difficult.

Entry timestamps matched to ad screening times

SpaceVision installed ScreenVision at cinema entrances nationwide. On-site devices match entry timestamps to ad screening times and record age, gender, and attention per screening. Measurement holds to the same standard in a dark auditorium; video is processed inside the on-site device and erased immediately, and only anonymous aggregates leave the site.

96% of all screenings carry verified data

A 94% entry-timestamp match rate connected audiences to the ads that ran at that time, and 96% of all screenings ended up carrying verified data. With audience-level verification in place, strong time slots turned into ad renewals and upsell, and premium rates could be argued from real evidence.

Audience-level verification became the basis for premium ad rates

01

Audience-level proof

Match entry times to screening times, connecting audiences to the ad that ran.

02

Grounds for renewal

Strong time slots turn into ad renewals and upsell.

03

Premium rates

Explain premium ad rates with audience-level verification data.

Screen-front attention
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