Compare entrance data before, during, and after each event

As Albania's largest DIY hypermarket, Megatek carries one of the widest product selections in the market, with more than 55,000 SKUs across home improvement, furniture, and building materials at its Tirana flagship. The store runs events regularly to attract specific customer segments, but had no way to know if the right people actually walked in. With no entry data and no demographic breakdown, there was no proof the target audience ever showed up, and event effectiveness was measured by intuition rather than evidence.

SpaceVision deployed Vision AI at the store entrance, the one point through which every customer passes, capturing customer entries during events and regular trading periods alike. Edge-computing sensors produce anonymous gender and age-group data per entry, segmented by hour, day, and event period, and compared against baseline traffic. No display screens are connected and no personal data is stored. It is a pure measurement layer, GDPR-aligned by design.

Across more than fifteen months of continuous operation, Megatek built verified attendance profiles for each event, showing whether the intended audience showed up and in what volume. Entrance insights captured 96% of customer entries and drove a 35% lift in target-demographic attendance during events as the team sharpened its event strategy around real numbers. The long-term baseline also opened up trend analysis over time, turning offline marketing performance into something Megatek could finally measure.