// APPLICATIONS · VENUE

Measure attendee flow and dwell across lobbies, halls, and booths

Track the on-site journey from admission to booth visits, content attention, and sponsor activations.

Operating questions

Questions for event operations and sponsorship teams

01
Which booths, exhibits, and activations make attendees stop and stay?
02
How does attendee flow connect entrances, lobbies, halls, and booths?
03
Can booth visits, stop rate, and dwell time be reported to sponsors and exhibitors?

On-site engagement that admission counts miss

Ticket and admission counts do not show show-floor traffic, booth visits, content attention, or dwell at sponsor activations.

How it's measured

The camera setup depends on whether you measure signage, the storefront, or the full store. The pilot checks camera angles and data quality.

Slim Camera + AI Box

Attention at close range, including signage and shelves

SpaceVision IP Camera + AI Box

New camera coverage for storefront, zone and journey measurement

Existing IP Camera + video processor

Traffic, dwell and spatial analysis using store CCTV

The setup, unit count and measurable area are confirmed after checking camera angle and resolution, occlusion, lighting and the store network.

Attention Funnel

Pass → attention → dwell & engagement

100%

Show-floor traffic

Passed through a measured lobby, hall, or show-floor area.

38%

Booth glance

Looked toward an exhibit, booth, or sponsor activation.

17%

Content attention

Looked at the exhibit or content for a sustained threshold.

9.4%

Booth approach

Moved closer to the exhibit or booth.

6.9%

Booth dwell

Stayed at the booth or activation for a measured period.

2.3%

Booth engagement

Approached closely and stayed for a sustained, observable period.

What you measure

Show-floor traffic

Attendee flow across lobbies, concourses, halls, and exhibition floors

Booth visits & stop rate

The share of aisle traffic that approaches and stops at a booth

Booth & content dwell

Time spent at exhibits, booths, and content areas

Sponsor-activation attention

Attention captured by branded booths, signage, and activations

Peak flow by session or showtime

Traffic and congestion patterns by session, showtime, day, and hour

Attendee mix

Broad attendee composition, de-identified and aggregated

Where it's used

Use on-site activity metrics for floor operations, sponsor and exhibitor reporting, and programming.

Floor plan & traffic operations

Place entrances, booths, and signage to reduce congestion and bottlenecks

Sponsor & exhibitor reporting

Report booth visits, stop rate, dwell, and attention after the event

Activation & programming

Adjust content and space programming to observed attendee response

Example applications. Actual outcomes vary by space and operation.

Customers

Megabox

Viewer-level ad verification reached 96% of all screenings, with a 94% entry-time match rate tying nearly every moviegoer to a specific ad slot.

Read case →

Measure it in your space

Start with a 2–3 month pilot configured for your site.