35,000 measured monthly interactions increased campaign-slot sales 5×

PayQ operates King Mart, a network of cash-and-carry wholesale outlets serving over two million professional chefs and food service buyers across South Korea. Each store draws consistent high-footfall traffic, but the company had no visibility into who was walking its aisles or pausing in front of its digital screens. Without verified audience data, PayQ could not substantiate the value of its in-store advertising inventory, and its retail-media ambitions stalled at the pitch stage.

SpaceVision deployed RetailVision across King Mart stores, mounting edge-computing devices on digital signage at POS counters, main hall screens, and refrigerated-section stands. Each store received 6–7 devices, with the Hongseong location running 19 units across its larger floor plan. The system feeds a real-time Pass → Glance → Attention funnel for every screen, producing anonymous demographic profiles and Attention Score data with no personal information stored, aligned with GDPR and PDPA by design.

Within three months, PayQ verified 35,000 monthly interactions with in-store advertisements across its network. Advertisers reviewed verified audience data before booking, and campaign-slot sales grew 5×. PayQ used the results to roll out RetailVision to all King Mart locations.