PayQ
✓Case study

An illustrative view. In practice no footage is stored, and no one is identified or re-identified.

PayQ
Screen-front attention / Retail media networkSouth Korea

Verified attention grew campaign-slot sales 5×

The network measured 35,000 monthly ad-attention events. Campaign-slot sales grew 5×, leading to a full 13-store rollout.

5×01

Campaign-slot sales growth

35,00002

Monthly ad-attention events

13 stores03

Full-chain rollout

01Pass
02Glance
03Attention

The aisles were busy, but no one knew who stopped at the screens

PayQ operates King Mart, a cash-and-carry wholesale chain serving over two million professional chefs and food-service buyers across South Korea. The aisles were always busy, but with no way to see who stopped in front of the screens, PayQ could not prove the value of its in-store ad space to brand partners.

Pass, glance, and attention measured on every screen

SpaceVision installed ScreenVision on King Mart signage at POS counters, main-hall screens, and refrigerated-section stands. Each store runs 6–7 devices — 19 at the larger Hongseong location — measuring pass, glance, and attention per screen; video is processed inside the on-site device and erased immediately, and only anonymous aggregates leave the site.

Verified attention grew slot sales fivefold

Within three months the network measured 35,000 monthly ad-attention events. Advertisers reviewed verified numbers before booking, campaign-slot sales grew 5×, and PayQ rolled ScreenVision out to all 13 King Mart stores.

Measured attention became the basis for sales and rollout

01

Verified campaign reach

Brand partners judge campaigns on attention data they can check themselves.

02

Ad-space sales growth

With slots explained by verified attention, advertisers book without hesitation.

03

Network rollout

Measured performance backed the decision to roll out to all 13 stores.

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