Measuring who is in front of each screen to put an ad value on all 25 displays
Per-screen attention and demographic measurement across 25 displays sustained a 3.5 Attention Score and cut ad-operations workload 23%, giving each display a measured ad value to price higher.
Share of ad surfaces that can command a premium price
Ad-operations workload reduction
Audience profiles tracked per display zone
There were 25 screens, but no read on who stood in front of each one
Wellness House Seoul is a flagship wellness hub in Gangnam that brings healthcare, beauty, and lifestyle retail together under one roof. Across 25 digital displays spanning shelf screens, LED walls, and event installations, the brand had no visibility into who was in front of each screen. Content was the same for everyone, and there was no way to adapt it to the audience in real time or confirm it was actually landing.
Attention and zone demographics were measured on edge, screen by screen
SpaceVision deployed Vision AI across all 25 digital touchpoints, including shelf displays, LED walls, and event installations. The system generates real-time Attention Score data on a 0 to 5 scale for every screen, alongside demographic profiles and peak-time patterns per display zone, running on edge computing with no personal data stored. That per-screen audience data now powers automated, real-time content selection matched to the live audience mix across all 25 displays.
Per-screen attention and demographics became the basis for judging ad value
Wellness House Seoul sustained an Attention Score of 3.5 across all 25 displays, above the 3.0 threshold where an ad is pulling its weight and needs no corrective action — so every screen's ad value is now a number the team can act on. As attention and demographic data became the basis for scheduling, ad-operations workload dropped 23%. The team now holds a demographic profile of who paid attention to each ad, per display zone and per peak window, giving it the basis to run ad operations more efficiently and price its premium ad surfaces higher.
Each ad surface's value is now measured — running operations leaner and pricing inventory higher
Value baseline
An Attention Score per screen judges whether each ad and sign is actually drawing attention.
Leaner operations
With attention and demographic data as the basis for scheduling, ad-operations workload dropped 23%.
Attentive-audience demographics
Demographics of the people who paid attention to each ad are tracked per display zone, with peak-time patterns.